What is MP4?
MP4 format meaning is a set of compression and coding standards for audio and video information, developed by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) “Moving Picture Experts Group” (MPEG).
The main uses of the MPEG-4 format are online streaming, CD-ROM, voice transmission (video telephony), and television broadcasting. MP4 is one of the more common video file formats used for downloading and streaming videos from the internet. It’s a highly compressed video format that also can store audio, subtitles, and still images with high quality.
MPEG-4 includes most of the features and advantages of MPEG-1 and MPEG-2. Besides, this format adds and extends support for Virtual Reality Modeling Language (VRML), object-oriented composite archives (including audio, video, and VRML objects), and digital rights management (DRM) and other interactive features.
One of the more outstanding features of MPEG-4 than MPEG-2 is that it no longer uses macroblocks for image analysis, but records the individual changes in the image. Therefore, even though the image changes rapidly and the bit rate is insufficient, there will be no block picture.
Features of MP4
1) Different coding algorithms can be used for different objects to further improve the compression efficiency.
2) Objects are relatively independent, which improves the reusability of multimedia data.
3) Allow users to operate on a single object, providing unprecedented interactivity.
4) Allowing flexible allocation of bit rates among different objects, more bytes can be allocated to important objects and fewer bytes to minor objects, thus achieving better results at low bit rates.
5) It is convenient to integrate natural audio and video objects and synthesized audio and video objects.
6) It is an open standard file that is easy to use by anyone.
7) It offers complete support for many different operating systems which makes it more reliable, thus allowing easy distribution.
8) It gives higher levels of compression which produce smaller file formats as compared to other file types.
MP4 Converting Software
Because of the advantages of the MP4 format, it is the most widely used in devices. Conversion from another format into MP4 is often done for compatibility purposes.
One of the best ways to convert files is to use software conversion tools. VideoPower BLUE or ZEUS is a great software to use so you can convert video files into MP4 format especially videos and audios.
ZEUS can do what VideoPower series can do and more with an almost similar interface.
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Convert Video using the Best MP4 Converter
Step 1: Add the video media file

Launch VideoPower BLUE. You can directly import the video file to this converter tool by clicking the “+ Add files” button or by drag-and-drop the file to the interface.
Step 2: Convert the video to MP4 format

1. Click to open the “Profile” drop-down menu, then choose the format you want from the profile list.
2. If you wish to convert the video into MP4 you can start hitting the “Convert” button because MP4 is the default. The conversion process will automatically start.

A pop-up window from the program will appear informing you that the conversion is complete. Click “OK” to open the folder of your saved converted video files.
Conclusion:
Due to its wide array of formats to choose from, VideoPower BLUE is the best converter out there. It is a highly recommended MP4 converter for video out there.
A full packed converter that supports many video formats into MP4 format with video editing function, enables adding subtitles, apply watermarks, make MV and split-screen videos.
To avoid compatibility issues and to not waste your time, converting video files into a more common and compatible format is a wise decision.
ZEUS series can do everything that VideoPower series can do and more, the interface is almost the same.
Check out NOW! Start easier with more affordable prices!
ZEUS Series
VideoPower brother products, start easier with more affordable prices!
| ZEUS BUNDLE 1 Year License ⇒ $29.99 |
ZEUS BUNDLE LITE 1 Year License ⇒ $19.99 |
ZEUS RECORD LITE 1 Year License ⇒ $9.98 |
ZEUS DOWNLOAD LITE 1 Year License ⇒ $9.98 |
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| Screen Recorder | Screen&Audio Recording | ✔ | ✔ | ✔ | |
| Duration Setting, Schedule Recording | ✔ | ||||
| Video Downloader | Paste URL to download, batch download | ✔ | ✔ | ✔ | |
| Search/download video,browser detector | ✔ | ||||
| Music Recorder | Record music and get music ID3 tag info | ✔ | ✔ | ||
| Music search/download/record, CD Ripper/Creator, Audio Editor | ✔ | ||||
| Video Editor | Edit and convert videos, create slideshow | ✔ | |||
| Screen Capture | Capture screen, image editor | ✔ | |||